Part of an IMC plan Essay Example | Topics and Well Written Essays - 1000 words

Part of an IMC plan - Essay Examplehis own, William Wrigley formed the Wrigleys Company and began manufacturing chaw put on and so far, since its inception the company has been merchandise sugar free chewing gum.The company currently targets the upstart mart segment. The individuals in this market segment are aged betwixt 18 to 34 years (Data Monitor 2009). A second target market for the gum manufacturing business is younger children aged between 5 to 12 years (Wrigley, 2014).With the help of the companys marketing agency, Energy BBDO, Wrigleys marketed their brands to the youthful target group by blending in with the pop grow in the U.S ( bevel, 2013). The company used celebrities such as Snoop Dog and popular TV ancestry MTV in the advertisement campaign of their gums (Mattern 2011). The Wrigleys 5 chewing gum is packed in an kindly and attractive pack containing twelve sticks of gum. The product branded as 5 evolution introduced sweet-to-sour pear flavor. The gum changes t he flavor when it is been chewed.The sugar free gum that targets kids comes in attracting and kid-friendly packaged designs. The gum is sold in an sort of banana, strawberry, and original bubble gum flavors. The gum is packed in a 14-piece envelope or a multipack bag with ten, six-piece micro packs that are great for the tiny hands of children.The youthful market chews gum for a number of reasons. Research noted that the youthful market chewed gum as a culture. Individuals in this market segment associated with the pop culture considered chewing gum as part of the culture. In addition, most of the consumers in this market segment chew gum to keep their breath fresh. Many youthful individuals interviewed by Jargon (2013) agreed that they carried a packet or two of chewing gum when going for dates. Various youthful individuals in dental care also used the product. The seal of acceptance by the American alveolar Association influenced the choice of many youths to chew gum. The dental benefits that individuals